Here are some answers to questions we get from time to time (just click on the question to see the answer). If you have a question we haven't covered, feel free to get in touch with us.
Wholesale Taffy FAQ
Setting Up a Wholesale Account
+ How Can I Qualify For a Wholesale Account?
You need to be a legitimate business with an Employer Identification Number and State Sales Tax ID. You will need to submit an application. In addition, you will need to agree to and follow our resale policies.
+ Do You Have a Wholesale Application Form?
to fill out the online form
+ How Does Your Wholesale Approval Process Work?
At our core, we are the owners of a business that we believe in. With that, we want to support your business that you believe in. We have partnered with hundreds of businesses over the years and are looking for continued growth with top notch businesses. Our team will review your application and get a response back to you within 1-2 business days.
+ Do You Offer Exclusive Territories or Area Rights?
No, we don’t offer any exclusive territories but don’t worry, most people don’t know where to find salt water taffy. Most have never tried gourmet salt water taffy.
+ Can I Sell Your Taffy Online?
Yes, as long as you follow our resale policies. Most of our wholesale accounts have a physical location (brick and mortar store) and their own website. We closely monitor major marketplaces (Amazon, eBay, Etsy, Jet, etc.) and will shut down stores who violate our policies.
+ What Payment/Terms Do You Offer?
We gladly accept all major credit cards and you can pay through your private wholesale portal online. For larger accounts we will consider offering terms. This credit application can be submitted for review.
+ What is EDI?
It stands for Electronic Data Interchange and is used by large retailers to electronically place orders with ease and with visibility to our on-hand stock. We proudly partner with Crossfire EDI and can integrate with most large retailers. Note that we may charge a $2,000 setup fee to integrate with your company.
+ Online Portal
This is exciting. Twenty years ago we only accepted orders via fax or by phoning in. We then started accepting orders via email. Now, we have a secure online wholesale portal that is specific to you and your business. You will be able to order online, access your order history, pay online, see the latest offerings or the newest flavors, and get insights into what is working for businesses similar to yours. Once your application is approved, we will set up your personalized portal for you.
Wholesale Lead Times
+ How Long Does It Take To Process My Order?
We boast some of the fastest order processing times in the business (usually within 1-2 business days). We also sell tons (literally) of taffy every month, so our inventory is fresh and we continually monitor our stock levels to keep just enough on-hand to ship out orders quickly.
+ How Long Does It Typically Take for Shipping/Transit?
All orders ship from our Utah warehouse. Domestic ship transit times can vary from 1-7 days depending on your location and the carrier selected. International shipments can vary between 1-4 weeks depending on your location, customs, and local delivery services.
+ Custom Bags or Offerings
For our larger clients, we do offer the ability to order custom bags and even custom flavors of taffy. Please be aware that the Minimum Order Quantities (MOQ’s) usually start at a minimum of 5,000 bags of taffy. There are also design fees, printing plate charges, and custom stocking fees. Most custom offerings require 4-8 weeks for the first shipment and up to 3-4 weeks for subsequent shipments.
+ How Much Will I Pay For Shipping?
We charge you only the actual shipping costs. Paying shipping costs are a frustrating, but necessary evil. It is amazing to us that, not too long ago, you had to come to the shores of the Great Salt Lake to get our taffy. There was even a steam engine train that would carry you from Salt Lake City out to the concession stand at the lake. Today, it is amazing how we can ship an order from our warehouse and it will arrive at your door just a short time after. Planes, semi-trucks, delivery trucks are much faster than the old steam engine train. We use UPS, FedEx, USPS for our smaller case shipments, and trucking companies for our pallet and truckload shipments. Because of our volume, we have negotiated some great rates and pass those savings on to you.
+ Can I Use My Own Shipper Number?
Yes, we can use your shipper numbers for UPS or FedEx. You are also welcome to schedule your own LTL and Truckload shipments with the freight companies.
+ Will I have Visibility Into My Shipping Costs?
In your portal you can see what those costs will be for most shipments. For larger shipments (pallets & truckloads) we will advise you of the cost once we have received the shipping quotes back from the carriers.
+ We Have Multiple Stores, Can You Ship Parts of My Order to Different Locations?
Absolutely, we can help out. We can set separate store locations in your wholesale portal and you can choose what goes where.
+ Do Wholesale Customers Receive Volume Discounts?
Because you are ordering larger volumes, we do offer significant discounts to our wholesale customers. Discounts vary depending on the quantity of taffy that you order from us. Our discount tiers are broken up by Case Volume, Pallet Volume, and Truckload Volume.
+ What is the Manufacturer Suggested Retail Price (MSRP) for Your Taffy?
We do not set an MSRP. That is up to you and what makes sense for your business model.
+ Is There a Minimum Advertised Price (MAP) for Your Taffy?
Yes, each product has a MAP that must be followed. We have established our MAP policies to protect you as a business owner. Our taffy is amazing and we want you to earn your customer’s taffy business through amazing service and value instead of getting in price wars with other retailers.
+ I Am a Broker, Can I Represent Your Taffy To My Clients?
We love working with really good brokers and agents. Please contact us at firstname.lastname@example.org to see if we go together like peanut butter and jelly.
+ Do You Work With Distributors?
Yes, we currently work with several distributors in the US. However, we are looking to grow our distributor network. Contact us for distributorship opportunities.
+ Do You Offer Custom Labels and/or Packaging?
We’ve been selling taffy for a long time. We have created our flavors, assortments, and bags to fly off of the shelves. Our recommendation is to stick with those options; however, we also realize that there is a time and a place for a custom offering. Our in-house designers can create custom bags for your business. Those services larger MOQ’s (5,000+ bags) and have several extra fees that usually average about $1,000 (print plates, design fees, custom proofing, press checks, etc.).
+ Do You Offer Any Custom Flavors?
We currently offer over 70 gourmet flavors and usually introduce 1-2 new flavors each year. If you have a unique flavor need please contact us and we’ll see if our flavoring experts can help out. Please be aware that custom flavors have additional fees, require high MOQ’s, and can have significant lead times.
+ Can You Create a Custom Assortment For My Store?
Yes, we have the equipment to mix flavors to your heart’s content; however, the packaging gets a little tricky. You may need to order custom packaging that reflects the custom assortment that you have created. Contact us for further details.
General Wholesale Questions
+ How Should I Display The Taffy To My Customers?
All of our retail bags come in resealable stand up pouches that can sit on a shelf, hang from peg, or sit on counter. Those bags come with barcodes that should work with your Point of Sale system. When buying bulk or “loose” taffy we suggest displaying it in airtight containers or bins.
+ Do You Sell Taffy Display Containers or Bins?
Unfortunately, we don’t. In all honesty, the customer feedback over the years is that they prefer the taffy from our retail bags as it stays fresher.
+ What is the Shelf Life of Your Taffy?
Approximately 6-8 months from the production date as long as it is stored in an airtight container.
+ How Should I Store My Taffy?
The best way to store the taffy is in your customer’s belly. But storage at your store should be at room temperature. Don’t allow the taffy to freeze or get too hot. Also, the resealable bags protect the taffy from drying out in arid environments or getting too sticky in humid environments.
+ Let’s Say I Order 100 lbs of Taffy, Can I Mix and Match the Flavors?
Yes you can, but remember that the packaging may need to be adjusted to reflect your custom assortment.
General Taffy FAQ
+ What Makes Your Taffy So Good?
We’ve been selling taffy for over 20 years and people always ask us why our taffy is so good. We tell them the same thing every time. It’s the nostalgic memories that take you back when you unwrap it. The smile that comes from enjoying the simplicity of our mouthwatering treat. That is what makes our taffy so good.
+ Do You Have a List of All Your Flavors?
Yes, click here to view the latest flavor chart.
+ How Many Pieces of Taffy Are There Per Pound?
There are approximately 60 pieces of taffy per pound.
+ What Are Your Top Selling Taffy Flavors?
Banana Dream, Peppy Peppermint, Wacky Watermelon, Very Vanilla, Crazy Cotton Candy, Birthday Cake Cake, Sweet Strawberry, Rad Raspberry, Black Licorice, Caramelty.
+ What is Your Personal Favorite Taffy Flavor?
To each his own, but for me, I sneak into the Caramel Apple taffy when no one is looking.
+ Can People With Allergies Eat Your Taffy?
Our taffy is Gluten Free, contains no peanuts or tree nuts, and is Kosher certified. As always, consult with your physician for items specific to your needs.
Salt Water Taffy was invented on the Atlantic City Boardwalk.
The Saltair Resort opened on the shores of the Great Salt Lake in Utah. It boasted rides, swimming, dining, music, and dancing on what was boasted as “the world’s largest dance floor”. They introduced salt water taffy to their guests. The taffy was pulled and cut by hand. It was an instant hit.
Taffy was mechanized with machinery and they were able to produce more taffy to share with even more guests. There were over 500,000 visitors each year. It was dubbed the “Coney Island of the West”. Traditional flavors of taffy included Vanilla, Chocolate, Licorice, Cinnamon, Banana, Cherry, and Root Beer.
The Saltair Resort caught fire and was destroyed by fire.
A larger and better Saltair (Saltair II) was built and opened to the public. It included a more space for dances and music assemblies. The demand for taffy forced the owners to bring it back.
Hit by the Great Depression, World War II, another small fire, and a drought that left the shoreline a half a mile from the resort, Saltair floundered for decades.
Saltair II caught fire and burned to the ground. For 13 years there was no Saltair to entertain the visitors of the Great Salt Lake.
Once again, Saltair was rebuilt and opened its doors to the public. Unfortunately, right after the building was completed, Northern Utah experienced two years of flooding that caused the Great Salt Lake to rise to levels that cut off access roads to Saltair and flooded the building. The main pavilion was buried under five feet of water. Eventually the Governor installed massive pumps to send the water to the west desert but Saltair was closed for 10 years.
Our owner purchased the Saltair Resort and reopened its doors to the public. It was primarily used as a concert venue and has seen performances from artists ranging from Bob Dylan to Kesha. Our owner not only opened the doors for concerts but he also reopened a concessions stand that brought Salt Water Taffy back to those hallowed shores.
Taffy Shop sets up a website on what was called the “internet” in the hopes of sharing its taffy with more people around the world.
Sales on the internet exceed sales from the concession stand. Taffy Shop relocates to a larger space and begins full-time shipping operations.
Taffy Shop has produced millions of pieces of taffy and now offers over 70 flavors of gourmet taffy. Our taffy has gone from the shores of the Great Salt Lake to the shores of the internet. The waves of the internet have allowed us to share smiles with people from countries all around the world. Deservedly so, we have people that specifically seek us out for our taffy and claim that it is the best in the world. It took persistence through several fires, several wars, floods, droughts, and dogged perseverance, but over a century of experimentation and customer feedback, we proudly boast that we offer the best taffy in the world.